Innovation Explained: a new approach to political communications in Europe

Ulrich Marsch from Technical University Munich

Ulrich Marsch with Emily Palmer (Germany)

Ulrich Marsch studied History and Public International Law in Munich and has a MA degree from Ludwig Maximilians Universität. He continued his studies at the London School of Economics and his doctoral thesis in 1996 compared the management of industrial research in Germany and Great Britain. From 1996 to 2001, he headed the President’s Office of the Max Planck Society; after this he was a senior speech writer for the CEO and the Management Board at the semiconductor enterprise Infineon Technologies AG. In 2007, he set up the new Corporate Communications Centre at the Technische Universität München.


How can we make the voice of science/technology/ innovation heard by political stakeholders, particularly in Brussels? This interactive session will discuss this question, building on the experience of the EuroTech Universities Alliance and its award-winning magazine Technologist.

More than ever it is important that the voice of science & technology is audible in the European and global political arena, particularly as new technologies deliver the double dividend of economic growth and new solutions to address today’s challenges. It is not only vital to ensure the most favourable legal/regulatory framework and financial incentives for science and innovation, but more effort is needed to make technological developments attractive and acceptable to society.

Complementing and reinforcing more traditional communications vehicles, the magazine “TECHNOLOGIST. Innovation. Explained.” is one of the key outreach tools used by the EuroTech Universities Alliance. Along with its online and social media presence,, it showcases the best and most exciting research and innovation in Europe and beyond; the paper edition is recognized for unconventional design and captivating infographics.

The EuroTech Universities Alliance is a strategic partnership of leading research universities of science and technology: the Technical University of Denmark (DTU), École Polytechnique Fédérale de Lausanne (EPFL), Eindhoven University of Technology (TU/e) and Technical University of Munich (TUM)). As part of its mission to address major societal challenges, the EuroTech Universities Alliance seeks to inspire society about the opportunities offered by technology – raising awareness among policy makers, industry and the next generation of students.

Based on its experience of successful political science communications, representatives of the EuroTech Universities Alliance intend to stimulate an interactive debate on good practice in university political communications. Presenters will include Dr Ulrich Marsch, Director of Corporate Communications, Technical University of Munich, and Emily Palmer, Head of the EuroTech Universities Alliance Brussels Office.