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EUPRIO brought a ray of sunshine to Innsbruck

Despite dire weather warnings for the Austrian Alps in early September, EUPRIO members brought a ray of sunshine to Tyrol when they arrived for the Innsbruck conference, writes Nic Mitchell. EUPRIO conferences are held in either late June or early September and bring together public relations and marketing professionals from over 20 countries to discuss and share best practices in university communications. This year we had over 250 participants coming…

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‘Stop inflating the language if you want to be trusted’

Universities should ‘stop inflating the language’ in their marketing communications and return to old-fashioned virtues, such as truthfulness, integrity, modesty and dedication if they want to win back public trust. That was the blunt warning from Dr Sijbolt Noorda, the opening keynote speaker at EUPRIO’s Innsbruck conference. The former President of the Association of Universities in the Netherlands and current President of the Academic Cooperation Association, or ACU, said he…

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Get ready for EUPRIO 2014

Registration for EUPRIO’s 2014 conference at the University of Innsbruck in Austria is open and here NIC MITCHELL looks at some the sessions on offer. The annual conference, titled ‘How to communicate in a world dominated by change’ takes place from 4-7 September 2014. Among the highlights will be several sessions looking at the ever-closer relationship between business and higher education & research – a development high up the agenda…

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EUPRIO’s 2014 conference will have a global outlook

The full programme for EUPRIO’s 2014 annual conference in Austria will be published later this month and it is going to be the strongest in the association’s 26-year history, with speakers from 15 countries, writes Nic Mitchell. The conference is being hosted by the University of Innsbruck, situated in the heart of the Austrian Alps, and takes place from September 4-7. The overarching theme is ‘How to communicate in a…

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#EUPRIO14: Keeping up with the pace of higher education change

The pace of change in higher education is accelerating and those on the frontline explaining what is going on have never faced such challenging times. With cuts to government spending, and demographic trends reducing the flow of 18 and 19-year-olds, the need to communicate the value – and values – of higher education have never been greater. So, it is timely that EUPRIO’s 2014 conference in Innsbruck, Austria (pictured), should…

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Challenges and opportunities for EUPRIO members in 2014

Funding cuts, immigration controls and higher tuition fees are just three of the challenges facing European universities in 2014 and beyond. But there are exciting developments, too, with the internationalisation of higher education and the opening up of online learning, which offer fresh opportunities for European universities to spread their influence far and wide. So, it is not surprising that EUPRIO’s next conference will be around the theme ‘How to…

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