The Association “European Universities Public Relations and Information Officers” (EUPRIO) was established in Brussels on 12 May 1986 with the support of officials from the European Community (now European Union), and it was announced to the public at a press conference of the Education Ministers of the Community in The Hague (the Netherlands) on 16 May 1986.

During the first twenty-two-year history, the European Ministers of Education, starting from the Convention signed in Lisbon in 1997 and especially in the Declaration signed in Bologna in 1999, affirmed that higher education is a public good and a public responsibility for the present and future prosperity of Europe.

In this context communication, in the broadest sense, has the task of supporting the successful development of the higher education system and helping to make its performances accessible and sustainable for the society, hence to contribute to Europe as competitive and dynamic knowledge-driven economy in global perspective. EUPRIO shares this vision.

The association, which formerly had no legal structure, was re-established in 2009, when the General Assembly voted the new Charter. Now EUPRIO is a non-profit association under the Belgian law and has its registered office c/o the Katholieke Universiteit Leuven in Belgium.

The aims of EUPRIO are:

  • to promote exchange of ideas, techniques and experiences amongst its members, both within the whole communication field and particularly from the institutions of higher education’s perspective
  • to encourage and promote collaboration and partnership between European institutions of higher education and research in the field of communications
  • to create a network to assist members in their tasks as professional communicators within their institutions
  • to promote the professional excellence of all members in their work
  • to professionalise higher education information, public relations, marketing, and other forms of corporate communications by sharing ‘best practice’ and holding conferences, workshops and the like
  • to represent European higher education communication in other organisations
  • to represent the interests of higher education communication in national and international policy making
  • to encourage and enhance cooperation between European members and professionals in and outside Europe

EUPRIO has national representatives in 14 European countries, and members and supporters in even more. The annual conference is the most important meeting point for a EUPRIO member, to increase knowledge, exchange experience and meet colleagues from other countries.