EUPRIO will be focusing on ‘Living the brand’ at its 2016 annual conference in Antwerp, so this is a good time to consider modernising and standardising the association’s logo which has evolved since we were formed in 1986.
The project to update the logo is being led by EUPRIO’s vice-president and Austrian Steering Group member Uwe Steger, who said: “We’re taking a good hard look at the logo to produce something more suitable for all the digital requirements it is being used for these days.”
As EUPRIO is full of communication experts, Uwe and EUPRIO President Christine Legrand are appealing to members to help in the process.
Christine said: “If you have a graphic art division within your office or you are working closely with a graphic art studio, please send us some examples of their work – or maybe a first draft of how the reworked EUPRIO logo and style could look by 22nd February.”
Uwe said the working group was looking at ‘lightly modernising’ the logo rather than reinventing the wheel.
“But it is important that we standardise the EUPRIO-look, which tends to change slightly when it is used by different people and conference organisers and this isn’t really helping to boost the brand”, said Uwe.
“We want to produce a template for use by future conferences and national representatives promoting EUPRIO in their own countries.”
EUPRIO’s Steering Committee hopes to decide who to invite to rework the association’s corporate identity at its next meeting at the end of this month and the winner will be invited to the Antwerp conference in the first week of September to present the new look.
It is also planned to create a toolkit, accessible via the members’ space on the EUPRIO websit, so that members can download these item whenever they are needed.
Draft ideas and proposals should be sent to firstname.lastname@example.org by Monday 22 February.
Story by Nic Mitchell (Nic.EuprioUK@gmail.com)
Main picture: University of Innsbruck