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Branding was the focus for Italian communicators

Forum Aicun 2016 Round table CL

Two EUPRIO presidents, one from the present and the other from the not so distant past, attended the annual meeting of the Italian association of higher education communication professionals, AICUN, in Rome. Current president Christine Legrand, from CPE Lyon in France, took part in a round table discussion on university branding with Paolo Pomati, from Università del Piemonte Orientale in Italy, who was out president from 2008-12. Also taking part…

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End of the one-way communication street!

groningen uni

Leading figures from the world of international higher education gathered at Groningen University in the Netherlands for the first ‘Student of the Future’ conference organised by Dutch-based study choice platform, StudyPortals. Here NIC MITCHELL looks at key issues raised for marketing and communication practitioners. The digital age means an end of the one-way messaging from universities to the next generation of students. Tony Lee from Study Group So says Tony…

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