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EUPRIO brought a ray of sunshine to Innsbruck

Despite dire weather warnings for the Austrian Alps in early September, EUPRIO members brought a ray of sunshine to Tyrol when they arrived for the Innsbruck conference, writes Nic Mitchell. EUPRIO conferences are held in either late June or early September and bring together public relations and marketing professionals from over 20 countries to discuss and share best practices in university communications. This year we had over 250 participants coming…

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‘Stop inflating the language if you want to be trusted’

Universities should ‘stop inflating the language’ in their marketing communications and return to old-fashioned virtues, such as truthfulness, integrity, modesty and dedication if they want to win back public trust. That was the blunt warning from Dr Sijbolt Noorda, the opening keynote speaker at EUPRIO’s Innsbruck conference. The former President of the Association of Universities in the Netherlands and current President of the Academic Cooperation Association, or ACU, said he…

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Christine is new EUPRIO President

Christine Legrand is the new President of the European Public Relations and Information Officers’ association (EUPRIO). EUPRIO’s new President Christine Legrand She is the Director of Communications and Industrial Relations at CPE Lyon in France and took over as EUPRIO President at the end of the association’s annual conference, held this month (September) at the University of Innsbruck, in Austria. She will serve for two years. EUPRIO has nearly 700…

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